Anti-Alcohol Campaigns for Specific Targeted-Group

To effectively reach out to each specific targeted-group, StopDrink Network and its partners jointly create different campaigns using different messages and methods that would appeal to each group. The targeted-group includes youth, woman and child and labor union. We are also working on extending our campaigns to public health staffs, farmers, government employees, state enterprises, Male and Female groups, and others.
 
Youth Group

Extra-ordinary Youth Group
The Extra-ordinary Youth Group is a group of college and university students sharing views in creating new values and useful activities such as sports, music, academic and alcohol & smoke free campaigns. Their goal is to use their creativity to benefit the society and other adolescents.




One of their projects is to help youths to be socially accepted and have fun without drinking alcohol. They invented an alternative drinks called Alcohol-free Mocktails, in which all ingredients are made from natural herbs. The drink is colorful, healthy, and delicious. Being served on cocktail glassware, the drink is perceived to be trendy and sophisticated like image of the actual cocktail. In addition, the group created an alcohol-free mobile pub for many local festivals.


 Alcohol-Free Freshmen Reception Day Project

The majority of universities in Thailand organize a freshmen reception which includes series of activities and welcoming party. The event might last up to two months during June to August of every year. It becomes a tradition that the seniors would teach and train the freshmen to drink alcohol. They believe that alcohol drinking is a part of being a grown up.

StopDrink Network, therefore, promotes Alcohol-Free Freshmen Reception Day project by embracing the positive attitude: “if you love your freshmen, don’t train them to drink.”  The project also promotes other creative activities to be used during the event. As a result, the number of alcohol use during the reception has reduced from 53.7% in 2006 to 17.4% in 2007.

Recently, the Educational Department announced an executive order for all universities and colleges to strictly control the activities designed for freshmen reception. The event should involve more creativity and innovation.

Teen Know How
Teen Know How is a group of college students acting as an alcohol watchdog group. They track the alcohol industry’s corporate agenda and marketing strategies. Through their activities, they learn threats posed by alcohol consumption. They also share the knowledge with their college peers and encourage their friend to form similar alcohol-watch groups.


 

Drink No Alcohol Project (DNA)
“Drink No Alcohol” is a project encouraging students of 7th to 12th grade to express and promote anti-alcohol message during their school’s annual sports events. The students are invited to be involved in the  event activities by joining school cheering teams, parade, cheer leader, and DNA boys and girls competition. 



 
We Don’t Drink Project
We Don’t Drink project is a leadership building program targeting the middle and high school students. The participants are to coordinate with teachers, community and other youth organizations to create activities that would change their friend’s behavior and attitude not to drink alcohol. The pilot project was launched in 15 schools.

Women and Child Group
Stop Drink Network and Friend of Women Foundation cooperatively coordinate “Stop Violence Against Women and Child” project. Since alcohol is one of the main causes of domestic violence, we encourage women to take an initiative in changing their men’s alcohol drinking habits. We also launched Quit Drinking and Stop Domestic Violence campaign targeting men group.

Labor Union
This campaign encourages workers and laborers to stop and quit drinking alcohol which would result in money saving and better health. The employers are also asked to arrange an alcohol-free party in their facilities.

StopDrink Network is working with several partners including the Federation of Thai Industries and State Enterprise Labor Unions. We are hoping to reach out to 200 factories and eventually promote a few of them as a model for this campaign.